Aromaland offers innovative product development, joint testing and testing in world-class laboratories (Germany), presentations and collections of new products based on global trends, marketing research.
Services
Marketing
We are well aware of the level of marketing and sales in most segments of B2B and industry.
Development of recipes
The process of developing a new recipe requires a serious attitude and a lot of experience.
Creating new products in their laboratories
We can make the idea a reality.
Testing on pilot equipment
All stages of processing of initial ingredients, having picked up optimum parameters for each operation.
Technical support
Solving problems that are not stipulated by regulations and may arise.
Consumer & Market Insights
Market Understanding
- Trends mapping
- Target group profiling
- Segment analysis & benchmarking
- Consumer needs and expectations (e.g. claim, labelling)
Creating Values
- Increasing consumer acceptance
- Authentic consumer products in line with brand identity
- Delivering innovation & novelties
Harmonization / change of taste
Harmonisation Process
- Understanding taste preferences and brand portfolio needs
- Flavour evaluation
- Recipe adjustment
Creating Values
- Reducing complexity
- Increasing efficiency and cost-effectiveness
- Developing an iconic flavour set based on consumer preferences (e.g.: building block system)
Portfolio Optimisation
Optimisation Approach
- Targeting/identifying brand
- Flavour iconing
- Flavour evaluation
- Applying flavour house expertise
Creating Values
- Slimming down ingredients list (transparency)
- Applying taste solutions
- Providing clean label and helping with regulatory restrictions
